Facebook Marketing Will Cost You a Fortune

Posted onLeave a commentCategoriesSuccess, Web Development
The task seems daunting.. A large mountain of information on how to market on Facebook is in front of you. Yet the hardest climb starts with one step!
You know that Facebook marketing will cost you something but actually if you do not learn and use it, it could cost you a fortune.
Why Market on Facebook?
Facebook stats as of Feb 2017 – according to Zephoria Digital Marketing

There are estimated at 1.86 billion monthly active users using this social media platform.

Five new profiles are created every second.

42% of marketers report that Facebook is critical or important to their business.

How do you get started?

The gurus and social media “experts” want you to believe that it is a large task best tackled by employing their services… That without their help you have no chance at building a fan base and an active producing Facebook page.

The reason that the gurus and social media “experts” want you to think the task is unattainable or may cost  a fortune. Instead of learning the skills they want you to be in their marketing funnel buying their products and services.
IT IS NOT true, with consistent daily action and learning some simple skills you CAN have a great active Facebook fan page!
Start Small and Learn, but Start!
There are some great people online that will help you, there is also a ton of self proclaimed social media “experts” and gurus that have great information, information they will sell you to build your Facebook following.
These opportunists know the hottest place to market is Facebook and will gladly show you their little piece of the social media puzzle for a price.
While the truth is you can grow your fan base much quicker by using some smart advertising, it is also so simple that you do NOT need to invest thousands of dollars for programs, experts or information to have a highly successful producing fan page.
Actually the truth is you can have great results whether you are a complete newbie or an experienced internet marketer. You can actually get results even if you are brand new to Facebook itself.

Here are some subjects that I will cover in upcoming articles that will help you power up your Facebook pages at no to low cost..

Tags

  • Posting as Your Page
  • Getting the Most Miles from Your Post
  • Posting at the Right Time

Things to avoid

  • Spamming
  • Mass Friend Requests
One of the simplest and most powerful things you can do is give your pages the human touch.
Yes you should post good quality information about your products and services. Great targeted content is super important.
The most successful Facebook pages have a knack at connecting with people and showing them your personality, creating a bond with them. Once in a while take a break from the information and give them a glimpse into who you are with interesting pictures and posts.
You can connect with your fans by allowing them to relate or at least appreciate who you are through your posts. Write your posts like you were writing them to your friends. remember people do business with people they know like and trust.
Share about 15 percent of your posts that are personal, motivating and share your world with your fans, build that trust bridge.   The pictures that display on your fan page.
Here are seven Facebook marketing tips from Hootsuite
  1. Timing is everything
  2. Include social media images
  3. Host Facebook contests
  4. Crowdsource answers
  5. Boost your posts
  6. Seek audience insights
  7. Provide unique and valuable content
Picture tips.. Use a 720 x 720 pixel image and you can add text to the image and a link in the picture description, anytime someone gets interested and clicks on the pictures they will have a link right to that product or programs sales page. It is like a mini ad on your page. Use this to also connect with people giving a glimpse into who you are, what you stand for and how much you care.
Create fantastic content, lots of it! Remember to vary your content while some people might love your articles, others prefer and stay more attuned to videos, while yet other like to hear audios.
You can cover your bases by creating different content from the same thoughts. Take your written information and create an video, now this doesn’t have to show your face reading your article you van very easily make videos from slide shows and screen captures.
Use the narration (the actual article content read) as a audio and publish these to many places promoting your content. Remember though the most powerful videos will have a personal video message from you, again connecting, entertaining and educating your fans.
Remember the pictures and always add them even to your written content so when you share this on Facebook it makes an interesting status update on your page with a beautiful or compelling photo.
Encourage and maximize “likes” and comments. As your page starts to generate some interest and you have fans like your posts, updates or pictures always remember to thank them and encourage more engagement.
Use the personal “tag” when thanking them and ask a pertinent question or try to encourage or edify them in some way.
Eventually your fans will comment on your posts, videos and pictures, don’t leave them hanging always engage, encourage and leave them feeling good that they “liked” or commented on your stuff.
This is not a Facebook techniques my friends but applies to every social media, blog or website. Engage encourage and build relationships with those that are spending their precious time on your web properties.
Here are some more great facts from  Zephoria Digital Marketing– bookmark this page now or write these down-
“Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes). Go figure.  How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)
On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.”

Look at what this lady was able to do-

Over 1.8 Million Facebook Followers: A Case-Study

Be inspired and start using Facebook effectively for your business!
Facebook marketing will only cost you a fortune if you do not use it! 

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